In 1971, John B. Adams, Jr. (Jay Adams) joined the
company as Vice President of Production.
Asked about the Bundoran horses, Jay responds: "Fred
and his horses were most helpful in marketing our
Bowman's Spring Water product. The wagon and the team
were an instant hit, and gave us a means to attract
attention to our product and to sample it to an enthusiastic
crowd.. It's a class act!"
In February of 1988, the company having sold its
Fairfax location, moved to Fredericksburg, and began
bottling its new product lines. There were about 45
employees who had been with the company for a number
of years in Reston and all the employees who wanted
to move with the company were able to do so with the
great encouragement of their employers. So the team
of talented people with the skill and the knowledge
that it takes to make the Bowman high quality products
all moved 60 miles down the road.
In 1989 DeLong Bowman died and Robert E. Lee, IV
became Chairman and Jay Adams became President and
Chief Executive Officer.
was a 47 year old company that had been exclusively
in the Bourbon business when the Bowman Company introduced
its first non-Bourbon product: Bowman's Virginia Vodka.
Within two years this product became the number one
distilled spirit sold in Virginia and still holds
that title as the premier vodka in sales in Virginia.
Five years later, Bowman's Gin was introduced and
subsequently Bowman's Light Vodka, and Imported Rum,
Scotch, and Tequila and were introduced in the early
The Bowman Horse Hitch used a massive
keg wagon that was restored to splendor by our
farm crew and was presented
as a promotion of the Bowman Spring Water product
line that was brought to market in 1994. As the Bowman
Spring Water hitch traveled throughout Virginia, we
were pleased to share the heritage of the past and
our optimistic prospects for the future.